From their 2021 highs, both companies fell 80-90% as investors threw out these out-of-style stocks in favor of companies with a stronger track record of profitability. Some Contextīefore I dive deeper into these companies, let me first set the stage with some context.īoth Unity and Roblox hit the public markets during the euphoric 2020-2021 time period when tech stocks were roaring, capitalizing on strong investor appetite as interest rates plunged close to zero.Īs a result, they were able to come to the market with robust valuations (great for raising capital) but were subsequently punished when rates began to rise.Īs you are probably aware, in November 2021 the market flipped, almost as if by a switch, and the stock prices of high growth, low/no profit companies like Unity and Roblox took an absolute beating. Despite the many non-gaming applications of Apple Vision Pro, the two companies I'd like to highlight today are Unity ( NYSE: U) and Roblox ( NYSE: RBLX). After all, who needs a TV when the Apple Vision Pro can make you feel as if you are looking at a jumbo movie theater-style screen?īeyond Apple, there are many other companies who are likely to be impacted by this technology. The Apple Vision Pro may one day replace laptops as we know them, as well as TV screens. While it can play games, its other features, like an ultra high definition display, eye tracking cameras, and external facing display make it useful for so much more than just gaming. Where Apple Vision Pro differs is its target market, based on the announcement trailer this is not a gaming-first machine. Maybe it conjured memories of Meta's Mii-esque social media online world, "Horizons" where people can hang out in a digital environment and socialize with other strangers online and play small mini games. Prior to Apple's announcement, VR likely felt to many like a niche product made strictly for gamers. Over time, it's reasonable to expect the price to come down as Apple moves to take market share, perhaps through the launch of a separate, lower spec, "standard" non-Pro line.Īt the $3.5k price point, most people won't be able to experience the first generation of Apple's Vision Pro, but that's not important for now. The launch price of $3,500 likely gave sticker shock to many, it's best not to give the price alone all too much weight. While Apple is not the first company to launch a VR headset, just as they were not the first to launch a smartphone, if history is any guide (as it was with the iPhone) the Apple Vision Pro will set the benchmark for VR/AR and drive customer adoption of the new technology. The announcement of the Apple ( AAPL) Vision Pro headset will help usher in a new era of computing, moving us from a world of 2D applications to 3D.
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